Client: Avril Flynn

Avril Flynn is a midwife and childbirth educator, offering more than just antenatal support.

Client: Avril Flynn

Avril Flynn is a midwife and childbirth educator, who specialises in antenatal care and progressive new therapies.

Starting out with her own business, she needed an identity and web presence which represented not only her work, but also her personality. This was achieved by creating a brand which centred around the image and voice of Avril herself, through the use of engaging, authentic illustration and copywriting at the heart of all communications.

We produced a suite of printed pamphlets and guides for a range of Avrils clients. These are intended to be informative and help explain each stage of the process, employing non-literal illustrations to convey the concept that 'families come in all shapes and sizes.'

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