Support you can rely on – Dash.
Brand identity and naming for dash, a full service IT support and consultancy company, who pride themselves on a rapid and reliable response.
We created a modular branding suite, using the binary code concept of ‘dot–dash’, along with a literal reference to the circuitry within computer hardware.
The branding for dash uses to main brand circuit green and slate grey, which we printed in spot fluroscent Pantone colours for vibrancy and pop. Operational print design is hugely important for this business, and we created a full suite of items for usage on a daily basis.