Understanding and defining space for McArdle Doyle.
Brand identity for McArdle Doyle, an Irish engineering practice offering concept-to-completion design and project management services for the retail, petroleum, commercial, industrial and residential sectors.
Established in 2003, the McArdle Doyle team offer extensive experience in design, project management and licencing for all petroleum industry facilities. They offer a portfolio of services to cover an extensive range of projects and have a well-earned reputation for the delivery of fast-track projects both on time and on budget.
The basis of the identity originated from the concept of ‘Understanding & Defining Space’, the idea of visualising and planning for complex spaces, such as the petroleum sector; an area of expertise for the company.
This concept was carried through the identity with the inclusion of blocks of colour and staggered imagery, which are representational of spatially viewing an area from above.
We also developed a website for McArdle Doyle which showed their breadth of work in a responsive, clean and user friendly design, as well as designing a suite of printed stationery and operational material.
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