![](https://grandson.ie/media/pages/work/union/2346820694-1635383483/union-large-5-2000x.png)
Shaping a durable future for Union; a designer and manufacturer of strength training equipment.
Union are an Irish manufacturer of training and fitness equipment, specialising in the design and fit-out of both commercial and home gyms.
Initially tasked with generating the name, Union was chosen due to it’s definitions having a connection to the product (the state of being strong enough to withstand the action of joining together), and also the idea of being part of a group and working out (a society or association formed by people with a common interest/purpose).
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The identity itself, which includes a custom logotype, draws inspiration from the industrial steel manufacturers of a bygone era with the intention of evoking feelings of strength, quality, durability, and reliance.
![](https://grandson.ie/media/pages/work/union/1013056163-1635383483/union-logo-animation-2.1.gif)
The identity for Union needed to be robust and fit for purpose, in this instance, dye stamping and cutting into steel. We created a logomark that would not be compromised by any application.
![](https://grandson.ie/media/pages/work/union/264254046-1635383483/union-logo-animation-1.gif)
![](https://grandson.ie/media/pages/work/union/1003754961-1635383482/union-identity-17.gif)
The brand palette for Union is reductive, solid and staunch. We wanted to keep it simple and 'no frills', with a hint of accent colour when required. Union colaborates with many other brands, so it needed to be flexible for co-branding, but still remaining distinguishable.
Expanding the range of brand applications from their main product, gym equipment, we developed a range of branded merchandise for Union.
The Union brand needed to be staunch and uncompromising, distinguishable within a training environment, and adaptable to include co-branded elements with the gyms and training facilities they produce for.